Overview

There is more to medicine than just memorizing textbooks or doing well on exams. Your bedside manner, working with staff, and communication with your colleagues is just as important. Basically, what is the experience people and patients should have when they meet and interact with you?

That’s what we call a brand. A quick Google search of ‘brand’ and you’ll find that it is the way a product, company, or individual is perceived by those who experience it. When is the last time someone in medical school or residency talked to you about branding as a doctor?

In today’s episode, we learn the top secrets to branding as a doctor. Dr. Guy Kezirian, board-certified ophthalmologist and founder of the Physician CEO program will be leading this masterclass. Physician CEO is a business immersion program located at Northwestern University’s Kellog School of Management. Ladies and gentlemen – that’s a Top 5 Business School!

Here are some of the questions you can expect to be answered on this episode:

  • If you work for the hospital, who’s your customer?
  • How do you brand yourself as a hospitalist or other hospital-employed physician?
  • What does self-awareness have to do with branding
  • What is Physician CEO
  • What types of doctors should be attending Physician CEO

For more information on Physician CEO, visit: www.physician-ceo.com/dotb

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